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SELECTED WORK  ·  CASE STUDIES

Studies that moved the needle.

A working selection from twenty years of practice — embedded on-site teams, multi-vendor Agile collaborations, heuristic reviews, prototypes that proved the concept. Click into any card for the whole story.

INDUSTRIES
9sectors served

Enterprise Software · Consumer Electronics · Gaming & Entertainment · Media & Entertainment · Digital Health · Beauty & Consumer Devices · Non-profit / Retail · Consumer Goods / CPG · Financial Services

PRACTICES
3core disciplines

UX Research · Design & Prototyping · Market Research

11 CASE STUDIES

The work, in detail.

Each case study walks through the same three moves: the client challenge we walked into, the Naviscent engagement we designed in response, and the outcome the client walked away with. Verbatim from the original handouts where possible.

Click Read case study on any card for the full story.

Practice
Sector
OR
UX ResearchEnterprise Software

Oracle Corporation

A Common User Interface Across Seven Enterprise Product Families

A single common user interface unifying seven Oracle product families and 400 applications — delivered by paired Naviscent–Oracle teams, on time and under budget, and adopted by key customers as Oracle Fusion.

Usability Research
Interaction Design
UI Prototyping
+2 more services
01/11
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SO
UX ResearchConsumer Electronics

Sonos

Institutionalizing Agile UX Research for a Voice-Enabled Product Line

Agile usability research run on a weekly cadence — gather data Thursday, report the following Tuesday — that kept designers on schedule and put real user evidence behind product, design, and executive decisions.

Agile Usability Research
Rapid Iterative Testing
Voice Interface Research
+2 more services
02/11
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PS
UX ResearchGaming & Entertainment

PlayStation (Sony Interactive Entertainment)

Usability Research for Social, Notifications & Messaging

Lab-based usability research on PlayStation's social, notifications, and messaging features — observing how active players move between console and web, where their expectations break, and what gets in the way of adoption.

Moderated Usability Testing
Task-based Evaluation
Cross-device Experience Research
+2 more services
03/11
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WB
Design & PrototypingMedia & Entertainment

Warner Brothers Studios

Digital Asset Management System User Interface Design Prototype

A single front-end for trailers scattered across multiple content management systems — built on-site with Warner Bros. as part of a multi-vendor Agile team and proven through a working prototype.

Interaction Design
Visual Design
Front-end Engineering
+2 more services
04/11
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CA
Design & PrototypingEnterprise Software

CA Technologies

Rescuing a Stalled Enterprise Product in a Seven-Week Sprint

A stalled product that an outside agency's redesign never shipped — diagnosed, redesigned, and re-engineered in a seven-week sprint, cutting 45-second page loads to half a second and shipping on time and on budget.

Agile UX Research
Interaction Design
Front-end Engineering
+2 more services
05/11
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GL
UX ResearchDigital Health

Glooko

Iterative Usability Research for a Type 2 Diabetes Management App

Round-over-round moderated usability testing of Glooko's Type 2 Diabetes management app — evaluating whether people living with diabetes could read the data displays, navigate the app, and feel confident managing their condition.

Moderated Usability Testing
Prototype Evaluation
Iterative Research Rounds
+2 more services
06/11
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TF
Market ResearchBeauty & Consumer Devices

Trufacial

Mixed-Methods Research for a Premium At-Home Skincare Device

A two-stage research program for Trufacial, a premium handheld at-home skincare device — qualitative focus groups to understand what drives investment in skincare, followed by a national survey to validate motivations, purchase intent, and pricing at scale.

Focus Groups
Quantitative Survey
Purchase-Intent & Pricing Research
+2 more services
07/11
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MET
UX ResearchNon-profit / Retail

The Metropolitan Museum of Art

Ecommerce Heuristic Review & Online Style Guide

A heuristic review of the Met's eCommerce checkout and account flows, plus a Photography Style Guide and decision tree that gave the museum a repeatable system for presenting its products online.

Heuristic Review
Checkout & Account Audit
Photography Style Guide
+2 more services
08/11
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CF
Market ResearchConsumer Goods / CPG

Salesforce & Coca-Cola FEMSA

Ethnographic Field Research with Mom-and-Pop Retailers in Mexico

Field research in the neighborhoods of Mexico City to understand the daily lives of mom-and-pop retailers — recruited, moderated, transcribed, and translated in-country, then reported in English within ten days.

Ethnographic Field Research
Shop-Along Studies
In-language Moderation (Spanish)
+2 more services
09/11
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C1
Market ResearchFinancial Services

Capital One

Voice-of-Customer Research Across Two Commercial Banking Segments

Two parallel qualitative studies — one across healthcare organizations, one across middle-market companies — exploring how each segment thinks about its banking relationships, to help Capital One position its treasury-management offering as a partner that listens.

Voice-of-Customer Interviews
Qualitative Segment Research
Treasury Management Research
+2 more services
10/11
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CB
UX ResearchFinancial Services

A Global Commercial Bank

A Managed Participant Panel for Hard-to-Reach Commercial Banking Profiles

A Naviscent-managed participant panel that solved chronic recruiting for very hard-to-reach commercial-banking profiles, refreshed quarterly so multiple research teams could move without recruiting delays.

Participant Recruiting
Panel Build & Management
Hard-to-reach Profiles
+2 more services
11/11
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HOW WE ENGAGE

Three things that shape every Naviscent engagement.

01

We work on-site or remotely.

On-site with your team in your Agile cadence, or fully remote when that's the right fit. Either way we sit alongside your other vendors and your in-house leads — prototypes move from sketch to working demo in the same sprint.

02

Methodology to fit the problem.

Heuristic review, interaction design, advanced prototyping, usability research — picked to match the question, not the other way around.

03

Outcomes, not just decks.

Functioning prototypes that prove the concept. Style guides that simplify the next photo shoot. Partnerships that get referenced as a model years later.

EXPERIENCE REVOLUTION™

Built for Fortune 1000s. Right-sized for anyone.

Naviscent works globally with Fortune 1000 companies, software & technology companies, and Internet retailers. Through experimental, iterative user experience research, design & development, we deliver results that are proven to delight your customers.

HAVE A SIMILAR CHALLENGE?

Tell us the question. We'll scope the study.

Thirty minutes, no slides, no commitment. We'll recommend the method, scope the work, and quote it in writing.

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