A Global Commercial Bank
A Naviscent-managed participant panel that solved chronic recruiting for very hard-to-reach commercial-banking profiles, refreshed quarterly so multiple research teams could move without recruiting delays.
What we walked into.
A global commercial bank needed a dependable supply of very hard-to-reach participant profiles for ongoing research run by multiple teams — most of it in New York City, some remote. Recruiting these profiles study-by-study was slow and unreliable.
How we worked.
- Participant Recruiting
- Panel Build & Management
- Hard-to-reach Profiles
- Quarterly Panel Refresh
- Research Operations
Naviscent paired tactical recruiting for upcoming studies with long-term forecasting and a Naviscent-managed participant panel, refreshed quarterly. A Project Manager, Account Manager, and a dedicated recruiting team kept the panel healthy and ahead of demand.
What we delivered.
Participants were reliably recruited for ongoing projects, recruiting stopped being a bottleneck, and — freed from logistics — the bank's product teams began engaging far more directly with researchers.
A managed, quarterly-refreshed panel meant recruiting stopped being the thing that slowed research down.
Why teams call Naviscent.
Naviscent is a leading customer-centered design & user experience research consultancy headquartered in Silicon Valley, with presence in New York City, Chicago, and Orlando. Naviscent works globally with Fortune 1000 companies, software & technology companies, and Internet retailers. Through experimental, iterative user experience research, design & development, we deliver results that are proven to delight your customers.
Let's scope yours.
Thirty minutes, no slides, no commitment. We'll recommend the method, scope the work, and quote it in writing.
Related case studies.
Oracle Corporation
A single common user interface unifying seven Oracle product families and 400 applications — delivered by paired Naviscent–Oracle teams, on time and under budget, and adopted by key customers as Oracle Fusion.
Sonos
Agile usability research run on a weekly cadence — gather data Thursday, report the following Tuesday — that kept designers on schedule and put real user evidence behind product, design, and executive decisions.
PlayStation (Sony Interactive Entertainment)
Lab-based usability research on PlayStation's social, notifications, and messaging features — observing how active players move between console and web, where their expectations break, and what gets in the way of adoption.