Evidence your team uses — not reports that get filed away.
We design studies that resolve the decision in front of you — product, market, positioning, or org. Method chosen to fit the question, sample sized to be defensible, findings prioritized by what to do next.
Deep practice in both. We don't oversell one when the other is what your decision actually needs.
Quantitative and qualitative, with a large palette of research methods to draw from depending on the question.
Our research capabilities.
A large palette to choose from — so we can pick the methodology that fits the problem instead of stretching one method across every question. Studies are mixed and matched routinely; most engagements blend two or three of the below.
Each capability has its own page with the full method, outcomes, and a way to scope a study with us. Click Learn More on any card.
Usability Research
How real users interact with your websites, apps, prototypes, and emerging interfaces — turning user behavior into clear, actionable design recommendations.
Quantitative Surveys
Statistically significant data on user preferences, behaviors, attitudes, and satisfaction — hundreds to tens of thousands of responses across segments and geographies.
Price Sensitivity Study
A Van Westendorp Price Sensitivity Meter study that pinpoints the acceptable price range, the optimal price point, and where 'too cheap' and 'too expensive' begin — before you set a number.
Statistical Analysis
Transforming survey, behavioral, and transactional data into defensible insights through advanced modeling, segmentation, correlation, regression, and predictive techniques.
Sales Performance Research
The real drivers of purchasing behavior, competitive positioning, and sales friction through win/loss analysis, buyer journey mapping, and post-sale feedback.
Ethnographic Research
Observation in users' natural environments — home, work, on-the-go — for behaviors, rituals, pain points, and workarounds that interviews and surveys miss.
Brand & Concept Research
How target audiences perceive your brand, messaging, packaging, or new product concepts — before you invest heavily.
Exploratory Research
Foundational understanding for new markets, emerging technologies, or reimagined experiences — ask the right questions and uncover strategic possibilities.
Persona Development
Mixed-methods personas with goals, behaviors, pain points, and journey stages — vivid archetypes that guide product, marketing, and sales decisions.
Voice of Customer Research
Ongoing, systematic feedback across the entire customer journey — so you can continuously improve experiences and stay ahead of changing expectations.
Executive Interviews
One-on-one conversations with C-suite and senior buyers. Precision recruiting, discreet handling, calibrated questions — the perspective behind the budget.
In-Depth Interviews
One-on-one interviews to explore nuanced attitudes, decision-making processes, and emotional drivers in ways surveys and group discussions cannot.
Three things that shape every Naviscent research engagement.
We pick the method to fit the problem.
Not the other way around. The right question gets the right data — sometimes that's a 1,200-person survey, sometimes it's eight ride-alongs.
Reports that get used, not filed.
We deliver against decisions you have to make next quarter. Recommendations are specific, prioritized, and written in plain English.
B2B and B2C, qual and quant.
Long-term experience across both markets and both research traditions means we don't oversell one method when another would serve you better.
We conduct research globally.
In-field, in-lab, and remote — across North America, EMEA, LATAM, and APAC. We recruit against your target segments and run studies in local language where the study calls for it.
Smaller team? Tighter budget? Same methodology.
Five scoped studies right-sized for SMB teams — quoted, priced for small business.
Need a researcher or designer embedded for a season?
We slot senior researchers and designers into your team — on-site or remote — for leave coverage, peaks, and specialist gaps.
Findings are step one. Galyx helps you ship step two.
Our other company, Galyx, turns market insight into working AI automations for the team — same researchers, focused on practical implementation.
Ready to learn how actionable insights can change your next decision?
Thirty minutes, no slides, no commitment. Tell us the question. We'll recommend the method, scope the study, and quote it in writing.