Trufacial
A two-stage research program for Trufacial, a premium handheld at-home skincare device — qualitative focus groups to understand what drives investment in skincare, followed by a national survey to validate motivations, purchase intent, and pricing at scale.
What we walked into.
Trufacial is a premium, patented handheld device that brings professional-grade skincare into the home — sold direct-to-consumer at a serious price point. To go to market with confidence, the brand needed to understand what actually motivates women to invest in skincare, what stands in the way of adopting an at-home device, whether its messaging landed, and how its price and value proposition would be received.
How we worked.
- Focus Groups
- Quantitative Survey
- Purchase-Intent & Pricing Research
- Messaging Evaluation
- Participant Recruiting & Screening
Naviscent ran a sequential mixed-methods program. The qualitative phase put a dozen skincare-invested women through two in-depth focus groups in California — probing motivations, barriers to at-home devices, reactions to the product, and message clarity. Those themes then shaped a quantitative phase: a national online survey of four hundred women, screened to a high-income, skincare-engaged profile, to validate purchase intent, expected awareness and purchase channels, and pricing perceptions at scale.
What we delivered.
The pairing gave Trufacial both the 'why' and the 'how many' — depth on what drives and blocks adoption from the focus groups, validated at national scale by the survey — a grounded basis for messaging, channel, and pricing decisions as the device went to market.
Focus groups for the 'why,' a national survey for the 'how many' — one read on a premium device's path to market.
Why teams call Naviscent.
Naviscent is a leading customer-centered design & user experience research consultancy headquartered in Silicon Valley, with presence in New York City, Chicago, and Orlando. Naviscent works globally with Fortune 1000 companies, software & technology companies, and Internet retailers. Through experimental, iterative user experience research, design & development, we deliver results that are proven to delight your customers.
Let's scope yours.
Thirty minutes, no slides, no commitment. We'll recommend the method, scope the work, and quote it in writing.
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