Fortune-500 rigor — priced for small business.
Six fixed-price research packs from $1,800, scoped and delivered in two to four weeks. Same senior researchers as our enterprise studies — no retainers, no six-figure minimums.
Every engagement is scoped and quoted after a free 30-minute call. No hidden retainers, no enterprise-tier minimums.
Request a quoteThe studies most SMBs need — and the ones we recommend cutting.
These five services cover ~90% of the SMB research work we actually quote. If you need something else — segmentation, brand tracker, NPS instrumentation — bring it up on the call. We'll either scope it or refer you to someone who specializes.
Times below are typical end-to-end durations including recruiting. Faster turns are possible with rush fielding on a per-quote basis.
In-Field Research
We ride along, sit in waiting rooms, observe in stores. Ethnographic shoe-leather research that catches the things people don't think to tell you.
- Field guide with annotated photo + video clips
- 5–8 behavioral patterns with frequency counts
- Recommendation memo (1 page) for your team
Focus Groups
Three to four moderated groups, 6–8 participants each, with screened recruits that match your target. Recorded, transcribed, and clipped into themed reels for stakeholders who won't read a deck.
- 3–4 groups · 90 min each · full transcripts
- Top-5 theme reel (8–10 min) for stakeholders
- Summary deck with quotes + verbatim attribution
In-Depth Interviews
Eight to fifteen one-hour interviews with screened decision-makers or users. Best for category exploration, churn analysis, and pre-launch concept feedback when group dynamics would muddy the signal.
- 8–15 interviews · recorded + transcribed
- Affinity map of themes with quote citations
- Personas refresh (optional add-on)
Surveys
Custom-scripted quantitative studies with screened panels (n=200–1,500 typical). We handle questionnaire design, fielding, weighting, and reporting — including the cross-tabs your finance team will ask for.
- Survey design, scripting, hosting, fielding
- Weighted dataset + reporting cross-tabs
- Executive summary + full report deck
Competitive Analysis
Structured tear-down of 4–10 competitors across product, positioning, pricing, and customer sentiment. We pair desk research with mystery-shopping and direct-customer interviews when the budget allows.
- Competitive matrix across 8–12 dimensions
- Sentiment scrape from reviews + forums
- Opportunity gap memo for your roadmap
Three things that change when you hire a researcher who's done both enterprise and small business.
Same researchers, different sizing.
The people who run studies for Oracle and Cisco run yours. Scope is calibrated for a 9-person team — but the methodology isn't watered down.
Scoped to what you'll actually use.
We pre-screen the questions you can act on next quarter and cut the ones you can't. Smaller deliverables, sharper recommendations.
Quoted, not gated.
Free 30-minute scoping call. You'll leave with a written quote and a recommendation, even if you don't engage us.
Need someone to keep things going while yours is on leave?
Different service model. Same caliber of people. We embed senior researchers and designers into your team on-site or remote — short-staffed weeks, sabbatical coverage, parental leave — and hand the work back cleanly when your person returns.
Research tells you what to build. Galyx helps you build it with AI.
Galyx is our other company — same researchers, focused on practical AI implementation for small business. Concrete, no-code automations that earn back the subscription cost in week one. Once your study points the way, they help you act on it.
Tell us what you're trying to learn. We'll quote you a study.
Thirty minutes, no slides, no commitment. You leave with a recommendation — and a fixed quote if you want to move forward.