The Metropolitan Museum of Art
A heuristic review of the Met's eCommerce checkout and account flows, plus a Photography Style Guide and decision tree that gave the museum a repeatable system for presenting its products online.
What we walked into.
The Metropolitan Museum of Art, one of the most beloved non-profits in the NYC area, was faced with the simultaneous challenges of improving the customer experience of the eCommerce portion of their website, and creating a way to standardize the online presentation of the products they are selling.
How we worked.
- Heuristic Review
- Checkout & Account Audit
- Photography Style Guide
- Pattern Decision Tree
- Best-practice Recommendations
Naviscent performed a heuristic review of the checkout and account management features, and worked with the Met Museum's eCommerce technology provider to identify quick wins and prioritize recommendations based on the current functionality of their eCommerce solution. Naviscent also created the Met Museum Style Guide, which defined photography design patterns and a decision tree to determine which web design patterns to use and which photo images would best represent the variety of products sold by the Met Museum.
What we delivered.
The Met Museum received targeted recommendations to then implement best practices on their site in order to drive higher revenues from online sales. The Style Guide gave the Met Museum a tool to simplify photo shoots and implement best practices in online product presentation.
A targeted heuristic review plus a Style Guide that simplified every photo shoot that followed.
Why teams call Naviscent.
Naviscent is a leading customer-centered design & user experience research consultancy headquartered in Silicon Valley, with presence in New York City, Chicago, and Orlando. Naviscent works globally with Fortune 1000 companies, software & technology companies, and Internet retailers. Through experimental, iterative user experience research, design & development, we deliver results that are proven to delight your customers.
Let's scope yours.
Thirty minutes, no slides, no commitment. We'll recommend the method, scope the work, and quote it in writing.
Related case studies.
Oracle Corporation
A single common user interface unifying seven Oracle product families and 400 applications — delivered by paired Naviscent–Oracle teams, on time and under budget, and adopted by key customers as Oracle Fusion.
Sonos
Agile usability research run on a weekly cadence — gather data Thursday, report the following Tuesday — that kept designers on schedule and put real user evidence behind product, design, and executive decisions.
PlayStation (Sony Interactive Entertainment)
Lab-based usability research on PlayStation's social, notifications, and messaging features — observing how active players move between console and web, where their expectations break, and what gets in the way of adoption.