The science of research, the art of design.
19 methods across three practices — and every study, whatever the method, runs the same four phases. Rigor on the way in; clarity on the way out.
Mixed and matched routinely — most engagements blend two or three to answer one question well.
The same four phases run under every study — see them detailed below.
19 methods, organized by practice.
Market Research
Understand the market, the customer, and the competition before you commit.
- 01Quantitative Surveys
- 02Statistical Analysis
- 03Competitive Analysis
- 04Market Segmentation
- 05Concept Testing
- 06Pricing Research
- 07Brand & Positioning
UX Research
Discover what users need, observe how they behave, validate what works.
- 01Usability Testing
- 02In-Depth Interviews
- 03Focus Groups
- 04Ethnographic / In-Field
- 05Diary Studies
- 06Heuristic Review
- 07Card Sorting & Tree Testing
Design & Prototyping
Turn insight into something real — testable, buildable, defensible.
- 01Information Architecture
- 02Interaction Design
- 03Advanced Prototyping
- 04Visual & Style Systems
- 05Front-end Engineering
Whatever the method, the study runs the same four phases.
Frame
We pin down the decision you're trying to make and translate it into a research question that data can actually answer.
Design
We pick the method to fit the problem, design the instrument, and recruit a sample that represents who you care about.
Field
We run the study — in-lab, in-field, or remote — capturing clean, well-documented data and watching for the unexpected.
Synthesize
We analyze, then write recommendations against the decisions you face next quarter. Prioritized, specific, in plain English.
The methods, in real engagements.
Warner Bros, Oracle, the Met — each case study walks through which methods we picked and why.
Each capability has its own deep-dive page.
Full method, outcomes, and a way to scope a study — for all eleven research capabilities.
A method is only useful if someone acts on it. That's where Galyx comes in.
Our other company, Galyx, turns research direction into practical, no-code AI automations — same researchers, focused on getting the recommendation shipped, not shelved.
Tell us the question. We'll recommend the method.
Thirty minutes, no slides, no commitment. That's what the Frame phase is for — and the first call is free.
Schedule a 30-minute call