Sonos
Agile usability research run on a weekly cadence — gather data Thursday, report the following Tuesday — that kept designers on schedule and put real user evidence behind product, design, and executive decisions.
What we walked into.
Sonos needed to institutionalize user research as voice control was being integrated across its products. Designers were repeatedly late delivering prototypes, and the organization lacked a dependable research rhythm to keep product decisions grounded in real user behavior.
How we worked.
- Agile Usability Research
- Rapid Iterative Testing
- Voice Interface Research
- Participant Recruiting
- Research Operations
Naviscent embedded a small, senior team — a Senior Usability Researcher, an Associate Researcher, participant recruiters, and project management — and ran Agile research at a fixed weekly cadence: roughly two studies a month, gathering data on Thursday and reporting the following Tuesday. The tight loop made research a standing part of the product process rather than an occasional event.
What we delivered.
With research on a predictable schedule, designs were consistently delivered on time, and a steady stream of user evidence began informing product, design, and executive decisions. Research moved from an afterthought to an institution inside the company.
Gather data Thursday, report Tuesday — research became a rhythm the whole product org could rely on.
Why teams call Naviscent.
Naviscent is a leading customer-centered design & user experience research consultancy headquartered in Silicon Valley, with presence in New York City, Chicago, and Orlando. Naviscent works globally with Fortune 1000 companies, software & technology companies, and Internet retailers. Through experimental, iterative user experience research, design & development, we deliver results that are proven to delight your customers.
Let's scope yours.
Thirty minutes, no slides, no commitment. We'll recommend the method, scope the work, and quote it in writing.
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