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Gain valuable and actionable customer insights Naviscent is a full-service market and usability research firm based in Silicon Valley, CA committed to helping companies improve sales performance, new product development, research operations and their overall customer experience. MEET WITH US

Welcome to Naviscent

market research

Market Research

ux research

UX Research

Win Loss Analysis

Sales Performance Research

research recruiting

Research Operations

George Papazian, CEO and Founder

George Papazian
CEO and Founder


George has more than 25 years of experience in User Experience and Market Research, Enterprise Software, and Sales Management. He has held multiple executive-level positions for companies of all sizes, and has been a board member for the Red Cross, Oracle Usability Advisory Board and currently is a board member on an advisory board at San Jose State University.

With his extensive knowledge and expertise, George has built Naviscent into a customer-centric firm focused on helping companies improve their overall user experience through market and usability research, sales performance, and research operations.

How It Works

Discovery Call

You’ll tell us what your needs and goals are. We’ll recommend the research approach that will answer your questions completely.

Professional Consulting

Research Begins

Once we align on a research approach that best meets your needs, we will handle participant recruitment, survey scripting, data gathering and analysis.

Visual Concept

Insights Review

You’ll receive a report with actionable insights and longer term improvements. We’ll be available to discuss our findings any time with you and your team.

What They're Saying About Us

Our clients are at the core of our business. They’re success is our success.

Naviscent went above and beyond our expectations with the branding studies they completed for our team. They were easy to work with and presented us with a very insightful and detailed report from the research they conducted.

Ruben Rohde

Co-founder, Trimtab (previously Director of Design at Cisco Webex)

Naviscent understood our business not only from the customer view but also from the very technical aspects of our architecture. I would recommend them for any complex end to end corporate initiative.

Diane Reitter

Global Director of Marketing Communication, Colorcon

For our documentary “Revenge of the Electric Car”, Naviscent really helped us identify our audience’s website needs. They provided a very thorough and actionable report. Their understanding of research combined with their design expertise helped identify site modifications that allowed us to reach our ultimate goals.

Dana Moreau

Producer, Revenge of the Electric Car

Our Clients

market research clients