Turn assumptions into evidence — and evidence into shipped decisions.
Market and UX research for the world's most demanding product teams. Twenty years of method depth, delivered as recommendations your team can act on — not decks that get filed away.
Three lenses on the same question: what should we build, change, or ship?
Research
Quant + qual studies that answer the questions that change roadmaps. Pricing, positioning, segmentation, brand.
- Quantitative Surveys
- Price Sensitivity Analysis
- Brand Research
- Segmentation Studies
UX Research
Generative and evaluative studies for product teams who treat usability as revenue, not aesthetics.
- Usability Testing
- User Interviews
- Card Sorting
- Accessibility Audit
Small Business Research
Productized research with fixed scope, fixed timeline, and clear deliverables. Same researchers, sized for SMBs.
- Quick UX Audit
- Customer Discovery
- Concept Validation
- AI Consulting via Galyx
On-Demand Researchers & Designers
When experienced hands matter — short-staffed weeks, parental leave coverage, sabbatical transitions. We embed senior researchers and designers into your team on-site or remote, then hand the work back cleanly when you're ready.
Every study runs the same four phases.
"The science of research, the art of design." Twenty years of practice has taught us where rigor matters and where speed earns its keep.
Studies that moved the needle.
A Common User Interface Across Seven Enterprise Product Families
A single common user interface unifying seven Oracle product families and 400 applications — delivered by paired Naviscent–Oracle teams, on time and under budget, and adopted by key customers as Oracle Fusion.
Read the Oracle study
Usability Research for Social, Notifications & Messaging
Lab-based usability research on PlayStation's social, notifications, and messaging features — observing how active players move between console and web, where their expectations break, and what gets in the way of adoption.
Read the full study
Institutionalizing Agile UX Research for a Voice-Enabled Product Line
Agile usability research run on a weekly cadence — gather data Thursday, report the following Tuesday — that kept designers on schedule and put real user evidence behind product, design, and executive decisions.
Read the full studyTrusted by teams that ship product.
Three voices from the firms we've helped — research that translated directly into shipping decisions.
Naviscent went above and beyond our expectations with the branding studies they completed for our team. They were easy to work with and presented us with a very insightful and detailed report from the research they conducted.
Naviscent understood our business not only from the customer view but also from the very technical aspects of our architecture. I would recommend them for any complex end-to-end corporate initiative.
For our documentary 'Revenge of the Electric Car', Naviscent really helped us identify our audience's website needs. They provided a very thorough and actionable report. Their understanding of research combined with their design expertise helped identify site modifications that allowed us to reach our ultimate goals.
Smart AI for Small Business: 50 simple hacks.
The book George wrote for the small-business owners he kept meeting after Naviscent's enterprise studies wrapped — practical, no-code, real-budget. Bundled with a free Companion Workbook on pre-order.
From a research practice that opens its notebook.
When NOT to run a usability test.
Most teams run usability tests too early. Here's the heuristic we use to decide between testing and interviewing.
Read noteSeverity ratings engineering actually uses.
Findings die when severity is subjective. The 4-axis rating we put at the front of every report.
Read noteThree AI workflows worth $200/month to most small businesses.
Concrete, no-code automations that earn back the subscription cost in week one.
Read note