About Naviscent — 25 years of Market & UX research.
Twenty-five years of practice, two companies, one researcher. Naviscent runs studies for enterprise product teams; Galyx brings the same thinking to small business owners. Both are built on a single conviction: good research should change a decision.
One researcher behind both companies.
George has more than 25 years of experience in User Experience and Market Research, Enterprise Software, and Sales Management. He has held multiple executive-level positions for companies of all sizes, leading research and design engagements for Fortune 1000 enterprises and beloved institutions alike.
He built Naviscent into a customer-centric firm focused on helping companies improve their overall user experience through market and usability research, sales performance, and research operations — then founded Galyx to bring that same discipline to small business through practical AI implementation.
Same researchers. Different scale.
Naviscent
Market and UX research for enterprise teams that take research seriously. Embedded engagements, multi-vendor Agile collaborations, and research operations — on-site or remote.
Explore the practiceGalyx
Our other company — the SMB-focused practice. Practical AI implementation for small business — concrete, no-code automations that earn back their cost in week one. Same thinking, right-sized.
Visit Galyx.comThree beliefs that shape every engagement.
The science of research, the art of design.
Rigor on the input side — sampling, instrumentation, analysis that holds up — paired with craft on the output side. Insight is only useful if someone can act on it.
We pick the method to fit the problem.
Not the other way around. The right question gets the right data, whether that's a 1,200-person survey or eight ride-alongs in the field.
Reports that get used, not filed.
Every deliverable is written against a decision the client has to make next quarter. Specific, prioritized, and in plain English.
Where George serves.
Oracle Usability Advisory Board
Many years working with Oracle and its largest customers on product design and usability feedback.
San Jose State University
Current advisory board member.
American Red Cross
Former board member.
Have a question worth answering well? Let's scope it.
Thirty minutes, no slides, no commitment. Tell us the decision you're facing and we'll recommend the approach.
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