Welcome to Naviscent
Market Research
UX Research
Sales Performance Research
Research Operations
George Papazian
CEO and Founder
George has more than 25 years of experience in User Experience and Market Research, Enterprise Software, and Sales Management. He has held multiple executive-level positions for companies of all sizes, and has been a board member for the Red Cross, Oracle Usability Advisory Board and currently is a board member on an advisory board at San Jose State University.
With his extensive knowledge and expertise, George has built Naviscent into a customer-centric firm focused on helping companies improve their overall user experience through market and usability research, sales performance, and research operations.
How It Works
Discovery Call
You’ll tell us what your needs and goals are. We’ll recommend the research approach that will answer your questions completely.
Research Begins
Once we align on a research approach that best meets your needs, we will handle participant recruitment, survey scripting, data gathering and analysis.
Insights Review
You’ll receive a report with actionable insights and longer term improvements. We’ll be available to discuss our findings any time with you and your team.
What They're Saying About Us
Our clients are at the core of our business. They’re success is our success.
Naviscent went above and beyond our expectations with the branding studies they completed for our team. They were easy to work with and presented us with a very insightful and detailed report from the research they conducted.
Ruben Rohde
Co-founder, Trimtab (previously Director of Design at Cisco Webex)
Naviscent understood our business not only from the customer view but also from the very technical aspects of our architecture. I would recommend them for any complex end to end corporate initiative.
Diane Reitter
Global Director of Marketing Communication, Colorcon
For our documentary “Revenge of the Electric Car”, Naviscent really helped us identify our audience’s website needs. They provided a very thorough and actionable report. Their understanding of research combined with their design expertise helped identify site modifications that allowed us to reach our ultimate goals.
Dana Moreau
Producer, Revenge of the Electric Car
Our Clients
